Smartface is a mobile technology company focusing on enterprise mobility in the cloud for mobile transformation in enterprises. Smartface is headquartered in Palo Alto with offices in New Jersey, Istanbul and Dubai. Smartface Cloud, a cloud-based native mobile application development and application lifecycle management platform for enterprises, is the latest generation of the products offered by Smartface Inc. The previous generation product was a desktop based "Cross-platform Native Mobility Framework" for mobile application development.