Samer Hamadeh is an American entrepreneur and the founder and CEO of the on-demand wellness company Zeel and co-founder and former CEO of Vault.com. The first Zeel service, Massage On Demand®, and its associated iOS and Android apps, was launched in the greater New York City area on April 2, 2013 and expanded to the San Francisco Bay Area, Los Angeles Metropolitan Area and South Florida on August 29, 2014.