Rookie was an American online magazine for teenagers created by fashion blogger Tavi Gevinson. Rookie published art and writing from a wide variety of contributors, including journalists, celebrities, and the magazine's readers. The subject matter ranged from pop culture and fashion to adolescent social issues and feminism. Rookie's content was divided into monthly "issues", each built around a theme. It updated five days a week, three times a day: roughly just after school, at dinnertime, and "when it’s really late and you should be writing a paper but are Facebook stalking instead."