The Presidential Council on Nation Branding, Korea was established on January 22, 2009, by Executive Decree 21283 with the objective to promote Korea's global image; to right misconceptions about Korea, its culture, its products, and its people; and to raise respect for Korea so as to support Korean businesses and nationals abroad through governmental initiated strategies and policies. The council lies under the direct control and authority of the President of South Korea, Moon Jae-in.