The P.C. Hooftstraat is a shopping street in Amsterdam, Netherlands. In 1876 it was named after Pieter Corneliszoon Hooft (1581–1647), a Dutch historian, poet and playwright. The street is located in the stadsdeel Amsterdam Oud-Zuid and runs from the to the Vondelpark. It is crossed by the and the . In the last decade the P.C. Hooftstraat has developed to become one of the most expensive shopping streets in the Netherlands. Several Dutch and international and exclusive brands have stores here. The following stores are in the street: Apartments here are among the most expensive in the city.