Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company. He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob." He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.