Markíza Doma ("Doma" means "At home" in Slovak) is the first television channel aimed at young, active people in Slovakia. The channel, which launched on 31 August 2009, is owned by Central European Media Enterprises (through PPF) and currently has a reach of approximately 95% of the country's 5.4 million people and broadcasts 24 hours per day. In May 2012, the HD version of the channel has launched and it is distributed in Cable and IPTV platforms.