The King of the Ring tournament is a men's professional wrestling single-elimination tournament held periodically by WWE, a Connecticut-based professional wrestling promotion. Established in 1985, the winner of the inaugural tournament was Don Muraco. The prize for winning the tournament is being crowned the "King of the Ring"; some wrestlers have incorporated this into their character, such as adorning king's attire and acting and speaking with a regal attitude. Only one tournament awarded an additional reward, which was the 2002 tournament where winner Brock Lesnar received a match for the WWE Undisputed Championship. The tournament is also notable for beginning Stone Cold Steve Austin's rise to stardom after he won the 1996 tournament.