The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name.
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| - International Advertising Association (de)
- International Advertising Association (en)
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| - Die International Advertising Association wurde am 8. April 1938 von Thomas Ashwell (Herausgeber des „Export Trade & Shipper“ Magazines) mit zwölf anderen Werbemanagern im Harvard Club in New York gegründet. Zielsetzung war der Austausch erfolgreicher Praktiken in der internationalen Werbung. (de)
- The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name. (en)
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| - Die International Advertising Association wurde am 8. April 1938 von Thomas Ashwell (Herausgeber des „Export Trade & Shipper“ Magazines) mit zwölf anderen Werbemanagern im Harvard Club in New York gegründet. Zielsetzung war der Austausch erfolgreicher Praktiken in der internationalen Werbung. Heute hat die IAA etwa 60 Corporate Members und 4000 individuelle Mitglieder in über 70 Ländern der Welt sowie 60 akkreditierte Institutionen und 30 Organisationen als Mitglieder.Die IAA ist die einzige internationale Organisationen, die Mitglieder aus allen drei Säulen der Werbe- und Kommunikationsbranche hat: Werbeauftraggeber, Agenturen (Kreativagenturen, PR-Agenturen, Eventagenturen, Marktforschungsagenturen usw.) und die Medien. (de)
- The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name. IAA as an international industry association positions itself as a platform for advertising industry issues, and as an organization that protects and advances the freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals by researching and providing advertising regulation literature in many countries of the world. The International Advertising Association has conducted and summarized surveys over the years, on culturally sensitive topics such as the relative use and permissibility of "sex and decency" in advertisements. (en)
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