GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month. It has gone on to sell in retailers including Toys "R" Us and Amazon. The company was founded by Debbie Sterling, a Stanford engineering graduate and entrepreneur. The company is based in Los Angeles, California.