Edward Frank Hummert, Jr. (June 2, 1884 – March 12, 1966), professionally known as Frank Hummert and sometimes credited as E. Frank Hummert, was an American advertising agent originally but was best known for writing/producing episodes of nearly 100 daytime/primetime radio dramas and soap opera serials between the 1930s and the 1950s. By 1937, with his success on radio and potential advertisers lining up to become clients, Hummert had become advertising's highest paid executive.