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About: E-commerce in India     Goto   Sponge   NotDistinct   Permalink

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India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. In 2022, the pilot phase of the Open Network for Digital Commerce was launched.