In the social sciences, coordinated management of meaning (CMM) provides an understanding of how individuals create, coordinate and manage meanings in their process of communication. Generally, it refers to "how individuals establish rules for creating and interpreting the meaning and how those rules are enmeshed in a conversation where meaning is constantly being coordinated". "Human communication is viewed as a flexible, open and mutable process evolving in an ongoing joint interaction, which enables movement, shifts and evolving ways with each other". CMM embodies this vision and allows interpersonal connection and open conversation among individuals or groups, and can be applicable across multiple academic fields and social scenarios.