71 Degrees North is an English-language and Norwegian-produced reality television series on ITV which began broadcasting on 11 September 2010. Ten celebrities had to battle it out to see who would make it to the 71st parallel north, with challenges along the way. Mazda formerly sponsored the show, Continental tires were the final sponsors. The show was based on the Norwegian format 71° nord, which had been broadcast on TVNorge since 1999, and adapted in Sweden, Denmark, Poland, The Netherlands, and Belgium. The format was distributed by Banijay International.