The 2017 season was Michael Ryan's second year as manager of the Tipperary senior hurling team. On 28 November 2016, Pádraic Maher was named as the new captain of the Tipperary Senior hurling team for 2017 with Séamus Callanan named as vice-captain. Intersport/Elverys continued as sponsors of Tipperary GAA for a third year. Tipperary wore a New Jersey design for the first time on 23 April in the League final against Galway. The new design has Intersport with Elverys underneath with Elverys.ie on the back shoulders.