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About: William Martin Armistead     Goto   Sponge   NotDistinct   Permalink

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William Martin Armistead (May 8, 1873 – November 5, 1955) was a publicist for N. W. Ayer & Son, the oldest advertising agency in the United States. He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers. He is buried in Mount Olivet Cemetery (lot 22) in Nashville.