WMC-FM (99.7 MHz, "FM100") is a commercial hot adult contemporary radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. Owned by Audacy, Inc. The WMC-FM studios are located in Memphis' Colonial Acres neighborhood, while the station transmitter resides in northeast Memphis. Besides a standard analog transmission, WMC-FM is also available online via Audacy.