Sir Pryce Pryce-Jones (16 October 1834 – 11 January 1920) was a Welsh entrepreneur who formed the first mail order business, revolutionising how products were sold. Creating the first mail order catalogues in 1861 – which consisted of woollen goods – for the first time customers could order by post, and the goods were delivered by railway. The BBC summed up his legacy as "The mail order pioneer who started a billion-pound industry".