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About: Old Lions     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Promotion107247071, within Data Space : dbpedia.org associated with source document(s)

Type: personyago:WikicatBritishTelevisionCommercialsyago:WikicatTelevisionCommercialsyago:Abstraction100002137yago:Ad107248801yago:Commercial107250034yago:Communication100033020yago:Message106598915yago:Promotion107247071 New Facet based on Instances of this Class

Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by . Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006.