The 1934 college football season was the 66th season of college football in the United States. Two New Year's Day bowl games were initiated to rival the Rose Bowl Game. On February 15, Warren V. Miller and Joseph M. Cousins organized the New Orleans Mid-Winter Sports Association and by October, the group had enough funds to sponsor the Sugar Bowl. Meanwhile, W. Keith Phillips and the Greater Miami Athletic Club worked in November at a January 1 game for Florida, and the Orange Bowl was created.