Social media played an important role in shaping the course of events leading up to, during, and after the 2016 United States presidential election. It enabled people to have a greater interaction with the political climate, controversies, and news surrounding the candidates. Unlike traditional news platforms, such as newspapers, radio, and magazines, social media gave people the ability to comment below a candidate's advertisement, news surrounding the candidates, or articles regarding the policy of the candidates. It also allowed people to formulate their own opinions on public forums and sites and allowed for greater interaction among voters. The accessibility of information online enabled more voters to educate themselves on candidates' positions on issues, which in turn enabled them t