WKBC-FM (97.3 FM) is a radio station broadcasting a hot adult contemporary format. Most of its programming comes from Dial Global's Hot AC. Licensed to North Wilkesboro, North Carolina and formally owned by Wilkes Broadcasting Company, it features programming from Jones Radio Networks and AP Radio. The transmitter is located about 5 miles south of North Wilkesboro atop a peak in the Brushy Mountains of southern Wilkes County. WKBC-FM's slogan is the "Home of Appalachian Football". The station is the radio flagship of nearby Appalachian State University's sports network.
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