About: Venkatesh Shankar

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dbo:abstract	Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The Shankar-Spiegel Award from the Marketing Edge Institute is named in his honor. (en)
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dbp:caption	Venkatesh Shankar (en)
dbp:education	dbr:Northwestern_University dbr:Indian_Institute_of_Technology dbr:Indian_Institute_of_Management
dbp:name	Venkatesh Shankar (en)
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dbp:occupation	Marketing Professor, Author and Consultant (en)
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rdfs:comment	Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. (en)
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