The Voice UK is a British television music competition to find new singing talent. The tenth series premiered on 2 January 2021, on ITV. will.i.am, Sir Tom Jones and Olly Murs returned as coaches for their tenth, ninth and fourth series, respectively. Singer Anne-Marie joined the coaching panel, replacing exiting coach Meghan Trainor. Meanwhile, Emma Willis returned for her eighth series as host. On 20 March 2021, Craig Eddie was announced the winner of the season, marking Anne-Marie's first win as a coach and the second female coach to win in the show's history.