The Vagenda was a feminist online magazine launched in January 2012. It used the tagline "Like King Lear, but for girls," taken from Grazia magazine's summary of the film The Iron Lady, starring Meryl Streep. The Vagenda was run by British journalists Holly Baxter and Rhiannon Lucy Cosslett; it was founded by ten London-based women journalists in their twenties and was then written by a large group of anonymous contributors from all over the world, both women and men. The editors stated: "the women's press is a large hadron collider of bullshit, and something needed to be done". Cosslett describes The Vagenda as "a media watchdog with a feminist angle". In its last issue, July 2015, it announced a 'summer hiatus' in publication.