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- The Link was an internet based mobile phone and communications retailer in the United Kingdom. It was owned by Dixons Retail, the United Kingdom's largest consumer electronics retail group, and traded online through a dedicated retail website, which in addition to mobile phones also offered satellite navigation systems and broadband Internet services. The brand was previously used for a chain of mobile phone retail stores, which (from 1997) were 60% owned by DSGi, and 40% owned by O2, the telecommunications company. At the time of The Link's retail store operation, O2 was a subsidiary of BT Group, but the network is now owned by Telefónica of Spain. In June 2006, the retail store network was taken over by O2; The Link's website, which remains owned by DSG, continued to trade independently of the stores. In September 2010, The Link website went offline, and ceased taking new orders, directing customers to visit the site of sister firm Currys; (en)
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