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- St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic. The advertisement was Tango's biggest advertisement to date, and with most of its budget being spent on production as opposed to airtime, the advert only appeared on national television ten times, mostly in advert breaks during the Channel 4 series TFI Friday. This unusual scheduling idea was deemed groundbreaking. The advert won several major advertising awards in 1997, notably a Cannes Gold Lion and a Silver Pencil from D&AD in London. It has been voted one of the 100 best commercials of all time and was popular for its latent jingoism and the fact that it appears to have been filmed in one continuous shot. The advert also saw the re-release of "Don't You Want Me" by Felix, which features in the advert, as a CD and cassette release, which also featured the Tango Blackcurrant logo. It reached number 17 in the UK Singles Chart. (en)
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- "This is Tango's biggest commercial. The biggest one they've ever made." (en)
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- —Director Colin Gregg speaking about St George in The Making of Blackcurrant Tango. (en)
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- Chas Bayfield, Jim Bolton (en)
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- St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic. The advert also saw the re-release of "Don't You Want Me" by Felix, which features in the advert, as a CD and cassette release, which also featured the Tango Blackcurrant logo. It reached number 17 in the UK Singles Chart. (en)
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- St George (advertisement) (en)
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