About: Search syndication

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Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. Although search syndication falls under the umbrella of contextual advertising, they are not synonymous because contextual advertising also includes display ads while search syndication focuses on text ads sold on a pay per click basis.

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  • Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. Although search syndication falls under the umbrella of contextual advertising, they are not synonymous because contextual advertising also includes display ads while search syndication focuses on text ads sold on a pay per click basis. (en)
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  • Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. Although search syndication falls under the umbrella of contextual advertising, they are not synonymous because contextual advertising also includes display ads while search syndication focuses on text ads sold on a pay per click basis. (en)
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  • Search syndication (en)
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