PLUN.ASIA, formerly PLU-N.COM, was a bilingual social networking service that catered to the Vietnamese gay community worldwide. A digital brand of DWM Inc., it provided tools to help users find and connect with friends. Its slogan was "He's Here", reflecting the site's mission to help singles find their dream boys. In November 2010, it declared its business model, a gay dating and social networking site, the only one of its kind in Vietnam and Asia. It is believed to compete with Fridae and gaydar in the Vietnam market.
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