Nirodh (a.k.a. Deluxe Nirodh) is the first condom brand produced in India. Introduced in 1968, the condom is credited with the success of the family planning and birth control campaign in the country. From 2.40% in 1964, India's population growth rate dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%. The condom is manufactured by HLL Lifecare, a Government of India PSU healthcare products manufacturing company based in Thiruvananthapuram, Kerala. With 17% market share, Nirodh is the largest selling condom in India.
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