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- In September 2021, AMC Theatres began airing a commercial starring actress Nicole Kidman in its theatres and on television. The ad, written by screenwriter Billy Ray, was intended to spur theatre attendance following the COVID-19 pandemic by highlighting the "magic" of the movie theatre experience. In the ad, Kidman enters and sits alone in an empty AMC theatre while delivering a monologue describing in heightened language the pleasures of the moviegoing experience, such as the "indescribable feeling we get when the lights begin to dim and we go somewhere we've never been before".The commercial became a surprise hit among audiences, who came to appreciate the unintentional campiness of its earnestly rhapsodic style and script, particularly the line "Somehow, heartbreak feels good in a place like this". It has inspired internet memes, parodies, and in-theatre audience participation rituals. (en)
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- 10814 (xsd:nonNegativeInteger)
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- (en)
- Jeff Cronenweth (en)
- Tim Cronenweth (en)
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- Europe (en)
- United States (en)
- (en)
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- We Make Movies Better (en)
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- In September 2021, AMC Theatres began airing a commercial starring actress Nicole Kidman in its theatres and on television. The ad, written by screenwriter Billy Ray, was intended to spur theatre attendance following the COVID-19 pandemic by highlighting the "magic" of the movie theatre experience. In the ad, Kidman enters and sits alone in an empty AMC theatre while delivering a monologue describing in heightened language the pleasures of the moviegoing experience, such as the "indescribable feeling we get when the lights begin to dim and we go somewhere we've never been before".The commercial became a surprise hit among audiences, who came to appreciate the unintentional campiness of its earnestly rhapsodic style and script, particularly the line "Somehow, heartbreak feels good in a plac (en)
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- Nicole Kidman AMC Theatres commercial (en)
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