The Tampa Bay media market is Florida's second-largest metropolitan area with a variety of print, online and broadcast media outlets serving the region. The U.S. Census Bureau estimates the population for the Tampa-St. Petersburg Metropolitan Statistical Area (MSA) at 3,194,831 according to the 2019 est. The Tampa Bay media market also includes Citrus, Manatee, Sarasota and Polk counties which is over 5,000,000 when combined with the Tampa Bay (MSA). Polk County is also served by media from Orlando.