Big Brother 2011, also known as Big Brother 12, was the twelfth series of the British reality television series Big Brother and the first not to be broadcast on Channel 4. It was broadcast on Channel 5 for the first time since the show's transfer from Channel 4. It launched on 9 September 2011 with an hour and a half-long special launch show, the day after the final of Celebrity Big Brother 8. It was hosted by Brian Dowling, the winner of Big Brother 2 and Ultimate Big Brother. The series ran for 64 days, ending on 11 November 2011 when the winner, Aaron Allard-Morgan, won half of the £100,000 prize fund, with the remainder split between the five finalists. The runner up was Jay McKray.