Jerome Julian Lohr (born January 1st, 1937) is an American real estate developer, agriculturist, and winegrower. Lohr is the founder of J. Lohr Vineyards & Wines, a winegrowing, and winemaking company based in San Jose, California. J. Lohr Vineyards & Wines operates vineyards in the Paso Robles AVA in San Luis Obispo County, Arroyo Seco AVA in Monterey County, and the St. Helena AVA in Napa Valley, California. Lohr has earned a reputation as a pioneer of winegrowing on the Central Coast of California. The Jerome J. Lohr College of Engineering opened at South Dakota State University (SDSU) in June 2013 in his honor.