About: Jean Baud (businessman)

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Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix. In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France. His book, Coup de tonnerre dans la grande distribution, was published in 2008.

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  • Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix. In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France. His book, Coup de tonnerre dans la grande distribution, was published in 2008. (en)
  • Jean Baud, né le 7 novembre 1919 à Choisy-le-Roi et mort le 16 juillet 2012 à Blonville-sur-Mer, est le fondateur des enseignes Leader Price et Franprix, aujourd'hui détenues par le groupe Casino. Par ailleurs, la famille Baud possède 25 % de l'enseigne hard-discount, Leader Price, et 5 % du Marché Franprix. Il fut propriétaire d'un logement dans les Immeubles Walter.[réf. nécessaire] (fr)
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  • Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer), was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino, though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix. In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France. His book, Coup de tonnerre dans la grande distribution, was published in 2008. (en)
  • Jean Baud, né le 7 novembre 1919 à Choisy-le-Roi et mort le 16 juillet 2012 à Blonville-sur-Mer, est le fondateur des enseignes Leader Price et Franprix, aujourd'hui détenues par le groupe Casino. Par ailleurs, la famille Baud possède 25 % de l'enseigne hard-discount, Leader Price, et 5 % du Marché Franprix. Il fut propriétaire d'un logement dans les Immeubles Walter.[réf. nécessaire] (fr)
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  • Jean Baud (entrepreneur) (fr)
  • Jean Baud (businessman) (en)
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