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- Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing. (en)
- Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (nascido em 12 de junho de 1959) é um professor de marketing e autor. Ele é o Knox Massey Distinguished Professor de Marketing na Kenan-Flagler Business School, Universidade da Carolina do Norte em Chapel Hill. Ele também é co-fundador e diretor executivo do AiMark, um centro global que estuda questões importantes de estratégia de marketing. Steenkamp é o autor dos Disruptores de Varejo, Estratégia Global de Marcas, Breakout de Marca e Estratégia de Marcas Próprias. Ele é um dos acadêmicos mais citados em negócios e marketing. (pt)
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- AMA Global Marketing Lifetime Award (en)
- EMAC Distinguished Marketing Scholar Award (en)
- Gilbert A. Churchill Award (en)
- Elsevier Science-SMA Distinguished Marketing Scholar Award (en)
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- Joannes Evangelista Benedictus Maria Steenkamp (en)
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- Jan-Benedict Steenkamp (en)
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- Jan-Benedict Steenkamp (en)
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- Netherlands and United States (en)
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- professor (en)
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- Knox Massey Distinguished Professor of Marketing (en)
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- Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing. (en)
- Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (nascido em 12 de junho de 1959) é um professor de marketing e autor. Ele é o Knox Massey Distinguished Professor de Marketing na Kenan-Flagler Business School, Universidade da Carolina do Norte em Chapel Hill. Ele também é co-fundador e diretor executivo do AiMark, um centro global que estuda questões importantes de estratégia de marketing. Steenkamp é o autor dos Disruptores de Varejo, Estratégia Global de Marcas, Breakout de Marca e Estratégia de Marcas Próprias. Ele é um dos acadêmicos mais citados em negócios e marketing. (pt)
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- Jan-Benedict Steenkamp (en)
- Jan-Benedict Steenkamp (pt)
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