Ireland AM is an Irish morning television show on Virgin Media One. It airs live every weekday from 07:00 to 10:00, and weekends from 9:00 to 12:00. The program features news, current affairs, weather updates, showbiz, fashion, beauty, food, health, home and garden. Its current weekday presenters are Alan Hughes, and Tommy Bowe. The show is currently sponsored by Fairy, Febreze, Lenor, Ariel and Flash while the programme was previously sponsored by P&G, Unilever, Dolmio and Kellogg's. As of 2021, Ireland AM is the only Irish breakfast programme currently airing.