IBM Office Products Division (OPD) manufactured and sold copier equipment and supplies from 1970 till IBM withdrew from the copier market in 1988. IBM's decision to compete in this market resulted in the first commercial use of an organic photoconductor now widely used in most photocopiers. It is often held up as an example of a corporate u-turn, where a company rejects a technology and then adopts it. It showed that despite the size of IBM's sales and engineering organisations, this did not guarantee success in every market it chose to compete in. The development effort that resulted in the IBM Copier helped in the development of IBMs first laser printer, the IBM 3800.`
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