The 2010 Geelong Football Club season was the club's 111th season in the Australian Football League (AFL). Geelong finished the regular season in second position on the ladder, with 17 wins and five losses. Geelong then went on to lose its Preliminary final against Collingwood. As a result, Geelong failed to advance to the Grand Final for the first time in four seasons, as well as failing to defend its 2009 premiership. Geelong signed up a club record of 40,655 members for the season, and had an average home crowd attendance of 41,475.