Flexicar is an Melbourne membership-based carsharing service owned by Hertz. The company provides automobile reservations to its members, billable by the hour or day. Flexicar was co-founded in 2004 by Monique Conheady and five other partners. In 2008, Conheady was awarded the Winston Churchill Fellowship to investigate public transport systems all over the world that use the latest technology and incorporate new forms of transport like bicycle sharing. In 2010, Flexicar won an award for Transportation, Warehousing and Logistics – Mindful Movement (supported by ).
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