Faith-based marketing is the integration of religious faith into marketing and business. Such agencies specialize in marketing faith-based products and creating partnerships that target specific groups, such as the family-based audience. In the United States this type of marketing can help reach Christians, who enjoy an estimated purchasing power of over $5.1 trillion a year. Marketing research conducted by Nokia has shown that one of the most-desired features that adherent Muslims look for in cell phones is a Qibla finder that will orient them towards Mecca during prayer. As the desire for religion-on-demand grows, more modern, technologically-advanced products are being designed to help believers maintain traditional religious practices. Faith-based design allows companies to reach stron
Property | Value |
---|---|
dbo:abstract |
|
dbo:wikiPageID |
|
dbo:wikiPageLength |
|
dbo:wikiPageRevisionID |
|
dbo:wikiPageWikiLink |
|
dbp:wikiPageUsesTemplate | |
dcterms:subject | |
gold:hypernym | |
rdf:type | |
rdfs:comment |
|
rdfs:label |
|
rdfs:seeAlso | |
owl:sameAs | |
prov:wasDerivedFrom | |
foaf:isPrimaryTopicOf | |
is dbo:wikiPageWikiLink of | |
is foaf:primaryTopic of |