Dan Lurie (April 1, 1923 – November 6, 2013) was an American bodybuilder, television personality, entrepreneur, and world record holder. He was regarded as a pioneer in physical fitness and a founding father of bodybuilding. Lurie had won the Mr. America title of "America's Most Muscular Man" four times by 1949, and in 1984 made history by arm wrestling U.S. President Ronald Reagan on the Oval Office desk in the White House.