Aqua Net is an aerosol hair spray created by Rayette of St. Paul, Minnesota. The company brought the product to retail stores in 1961. By 1964, hairspray had become the top-selling beauty product in America. and for its marketing strategy, which aimed to make hair spray "as ubiquitous as soap". The brand is known for its distinctive large purple spray cans, and the spray itself is known for its strong hold and distinctive smell.