Amjad Jaimoukha (Circassian: Жэмыхъуэ Амджэд, [ʒaməχʷa aːmd͡ʒad]; sometimes quoted as "Амыщ", the Circassian personal name) was a Circassian writer, publicist and historian, who wrote a number of books on North Caucasian – specifically Circassian and Chechen – culture and folklore. According to the Circassian Encyclopaedia, "Jaimoukha is perhaps the most important writer on Circassian issues." He was considered one of the most influential Circassian writers and publicists in the last decade. In particular, he was active in promoting and assisting a new crop of Circassian and non-Circassian writers working on raising the profile of Caucasian issues at the global level.