The Call Is Strong is the only album by Bristolian soul singer Carlton, released by FFRR Records in January 1991. Produced by Smith & Mighty, the album explores a relaxed style of soul and dance music flavoured by reggae, hip hop and house, featuring prominent electronic beats and sine bass, while Carlton sings love songs in falsetto. Recording sessions in London were fractious due to creative disagreements between Smith & Mighty and the label.