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The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks (Marks, 1973). The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the mental image formed in thinking about specific scenes and situations. The vividness of the image is rated along a 5-point scale. The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery. The large body of evidence confirms that the VVIQ is a valid and reliable psychometric measure of visual image vividness.

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  • The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks (Marks, 1973). The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the mental image formed in thinking about specific scenes and situations. The vividness of the image is rated along a 5-point scale. The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery. The large body of evidence confirms that the VVIQ is a valid and reliable psychometric measure of visual image vividness. In 1995 Marks published a new version of the VVIQ, the VVIQ2 (Marks, 1995). This questionnaire consists of twice the number of items and reverses the rating scale so that higher scores reflect higher vividness. Campos and PĂ©rez-Fabello (2009) evaluated the reliability and construct validity of the VVIQ and the VVIQ2. Cronbach's reliabilities for both the VVIQ and the VVIQ-2 were found to be high. Estimates of internal consistency reliability and construct validity were found to be similar for the two versions. (en)
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  • The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks (Marks, 1973). The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the mental image formed in thinking about specific scenes and situations. The vividness of the image is rated along a 5-point scale. The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery. The large body of evidence confirms that the VVIQ is a valid and reliable psychometric measure of visual image vividness. (en)
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  • Vividness of Visual Imagery Questionnaire (en)
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