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Valley Plaza was a shopping center in North Hollywood, Los Angeles, one of the first in the San Fernando Valley, opened in 1951. In the mid-1950s it claimed to be the largest shopping center on the West Coast of the United States and the third-largest in the country. It was located along Laurel Canyon Boulevard from Oxnard to Vanowen, and west along Victory Boulevard. Like its competitor Panorama City Shopping Center to the north, Valley Plaza started with one core development and grew over time to market, under the single name "Valley Plaza", a collection of adjacent retail developments with multiple developers, owners, and opening dates.