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- Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. This example URL has four of the five UTM parameters highlighted: https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer (en)
- Parametry Urchin Tracking Module (UTM) – pięć parametrów używanych głównie w marketingu, aby określić skuteczność kampanii z różnych źródeł i mediów kierujących do strony internetowej. Dodane do narzędzia przed Google Analytics - Urchin - stąd nazwa oraz możliwość wykorzystania ich w analizie w tym narzędziu. Przykładowy link z paramterami UTM (znajdują się po znaku zapytania): https://www.example.com/?utm_content=wikiutm&utm_medium=social&utm_source=facebook&utm_campaign=wiki (pl)
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- 4500 (xsd:nonNegativeInteger)
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- Parametry Urchin Tracking Module (UTM) – pięć parametrów używanych głównie w marketingu, aby określić skuteczność kampanii z różnych źródeł i mediów kierujących do strony internetowej. Dodane do narzędzia przed Google Analytics - Urchin - stąd nazwa oraz możliwość wykorzystania ich w analizie w tym narzędziu. Przykładowy link z paramterami UTM (znajdują się po znaku zapytania): https://www.example.com/?utm_content=wikiutm&utm_medium=social&utm_source=facebook&utm_campaign=wiki (pl)
- Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. (en)
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- UTM-Parameter (de)
- Parametry UTM (pl)
- UTM parameters (en)
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