About: The Elements of Influence

The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, And Buzz, or simply The Elements of Influence (Dutton, 2006), is a book written by Alan D. Kelly that explains the first complete ontology of influence, known as The Standard Influence Decision System, sometimes referred to as “The Playmaker’s Standard.” In its review of the book, The Wall Street Journal lauded Kelly for “making us look at the time-worn faces of the business world in a fresh and freshly ordered way.” The book's publication led to the formation of a consultancy, called Playmaker Systems, LLC, and a series of self-service and for-pay web-tools and apps that further explicate the decision support system.