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- Switch est une campagne publicitaire lancée par Apple Computer en juin 2002. Les spots de la campagne mettent en scène des utilisateurs qui ont « switché » (sont passés) de Microsoft Windows au Mac et ont été réalisés par Errol Morris. (fr)
- Switchers was an advertising campaign launched by Apple Computer, Inc. (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris. (en)
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- Switch est une campagne publicitaire lancée par Apple Computer en juin 2002. Les spots de la campagne mettent en scène des utilisateurs qui ont « switché » (sont passés) de Microsoft Windows au Mac et ont été réalisés par Errol Morris. (fr)
- Switchers was an advertising campaign launched by Apple Computer, Inc. (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris. (en)
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- Switch (campagne publicitaire) (fr)
- Switch (ad campaign) (en)
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